In October the car hailing company launched UberRush in Chicago, New York and San Francisco as an on-demand delivery service for retailers and platform partners like Shopify and delivery.com. Now Uber plans to make it even easier for businesses to utilize UberRush for same-day deliveries.
On Thursday, Uber introduced a private program interface (API) for UberRush that will allow businesses to incorporate the service without making significant changes to their networks and systems.
By adding just a few lines of code brands and retailers, including Nordstrom, Rent the Runway, 1800Flowers, Cole Haan and Google Express, can now integrate UberRush's one-hour delivery service directly into their existing digital infrastructure and apps.
Heading Into a Crowded Market
With this push Uber is entering a crowded market where Amazon, Google, and other delivery startups like PostMates already are doing their best to add big name retailers to their express delivery services.
Ubers latest deliver partnerships will be available in Chicago, New York and San Francisco with the possibility of a broader expansion in the future.
– We’re excited about how this product supports local businesses, but we also know that a lot of companies – and their customers – are looking for an easy way to get items delivered more quickly, says Jason Droege, Head of UberEverything.