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"Virtual Reality Will Be an Integrated Part of Our Lives"

2016-04-07 15:27

The Swedish furniture-retail giant Ikea wants its customers to furnish their homes before hitting the buy button.

More and more e-tailers are working to bring virtual reality (VR) into their e-commerce services. Alibaba recently established a new virtual reality research lab and Asos, the brittish fashion online retailor, has said that they also want to integrate VR into the shopping experience.

Now, the Swedish furniture store Ikea has unveiled a virtual reality experience that could make decorating decisions a little easier, at least when it comes to outfitting your kitchen.

Ikea has launched a pilot virtual reality app, the IKEA VR Experience, on Valve’s gaming platform Steam. Using an HTC Vive headset, the app allows users to explore one of three differently-styled kitchen room settings, and do a little bit of experimenting.

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Virtual Reality Will Play a Major Roll

The user can try an assortment of counter or cabinet configurations as well as changing the color of cabinets and drawers. Another feature is the ability to view the kitchen from different perspectives by either shrinking or stretching yourself to move around the kitchen at the size of a 100cm child or a 200cm adult.

Something that could be useful for the user, since walking around the room in someone else’s shoes enables you to discover hidden dangers or possible design solution

– Virtual reality is developing quickly and in five to ten years it will be an integrated part of people’s lives. We see that virtual reality will play a major role in the future of our customers. For instance, someday, it could be used to enable customers to try out a variety of home furnishing solutions before buying them, said Jesper Brodin, managing director at Ikea of Sweden and Range & Supply Manager at Ikea Group.

Jimmy Andersson

Senior editor

Freelance journalist who have gone from covering sports to online retailing. Been writing about e-commerce for four years.

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