Ecomony recently revealed that trunk deliveries was the next big thing in Swedish e-commerce. The country's postal service PostNord together with Swedish car brand Volvo has started to offer trunk deliveries to online consumers.
Volvo has so far partnered with an online grocery shop and a toy store in Sweden. The in-car deliveries is not available in the whole country but is slowly rolling out to more places.
In an exclusive interview with Ecomony Volvo's Carl Warberg, business developer for "the connected car", reveals that more partnerships are coming soon.
Better Service With More Categories
Carl Warberg expects to grow the service in the larger cities in Sweden. Volvo also plans to add webshops from different categories to make the trunk-offering more attractive.
- We see a need for the offer to extend beyond food and toys. If we can cover the big segments, with one online store from each one, the in-car delivery will be much more attractive. Therefore we would like to have clothes and sports. Maybe even DIY and furniture. Then we would be one step closer, said Carl Warberg.
The company sees in-car delivery as a great complement to both home delivery and pick-up points. And e-commerce stores seem to be very interested as well.
- Overall there is a very big interest among e-retailers. Many are approaching us and want to offer the service to their customers. So we see that there is great potential, said Carl Warberg.
Right now in-car deliveries is a pilot project and therefore expanding slowly. Volvo is however looking at expanding the concept not only in Sweden but also to other European countries.
It would however have to be a country with a lot of Volvo's. Carl Warberg explains that Germany for example only has a small percentage of the car population that are Volvo-cars. Something that of course makes the service a lot less scalable.