Once the staple of online payments, credit cards have slowly been made harder to use online with initiatives like 3D Secure and additional layers of security that make it more difficult to complete a transaction, especially on mobile.
With the onslaught of mobile devices used for online shopping it is not as easy to pay with a credit card anymore, as small screens and people on the move demand less friction during the checkout process.
MasterCard's solution to this problem is MasterPass, a new payment method that stores the customer's credit card together with shipping information. A solution that is said to "provide a fast, safe shopping experience at thousands of online merchants".
"Pay With Just a Click"
The credit card company now adds the retail giant Walmart to its list of merchants using MasterPass. Walmart are together with Target and other US chains gunning for the online throne that Amazon has a firm grip on. Making it easier for consumers to shop online is of course one step in the right direction.
- With MasterPass, consumers can go online, place their order and pay with just a click. The burden of entering delivery and billing information is eliminated, further enhancing the Walmart online customer experience, said Michael Cyr, group executive, US Market Development at MasterCard.
Walmart will in 2016 accept MasterPass across all its online properties in the US. It will be implemented on desktop as well as in the mobile checkout.
- We have enjoyed a longstanding business relationship with Walmart and are pleased to expand this into the online and mobile channels through MasterPass, said Michael Cyr.
The “Buy with MasterPass” button, as it is called, is currently available in 24 countries and accepted by 250,000 merchants around the world.