When Singles Day 2015 was over Alibaba could contently lean back and enjoy this year’s record sales. In just one day the company sold goods for an estimated $14.3 billion, which is 60 percent more than last year.
A reason for the high number is assumed to be that more people than ever before in the history of Singles Day decided to shop on their mobile phones. According to Reuters, 68 percent of Alibaba’s sales yesterday was through mobile transactions.
- This day demonstrates the power of domestic China consumption, and the Chinese consumer’s strong demand for international products. It also showcases how Alibaba uses big data, cloud computing and mobile innovations to create the best shopping experience for buyers and sellers, said Alibaba Group CEO Daniel Zhang to Alibaba’s own news site Alizila.
86 000 Transactions per Second
Six years ago Alibaba turned Singles Day, the 11th of November, into China’s biggest shopping day of the year. Now, according to Reuters, the day is bigger than the American equivalents Black Friday and Cyber Monday combined. Yesterday, Alibaba’s payment service Alipay is calculated to have handled 710 million transactions, peaking at almost 86 000 transactions per second.
According to Daniel Zhang and Alizila, Alibaba’s plan within the next few years is to make sure Singles Day also becomes a large event beyond the Chinese borders.
- We are very happy to see the huge demand by Chinese consumers for international products, and we believe this is just the beginning. Globalization will be a long journey, but we want to bring this 11.11 festival from a China shopping day to a global shopping day in the coming decade, he said.