The fashion brand Zara is part of the Spanish Inditex group that last month launched new online stores in many European countries. All Inditex brands will by April 2016 be present online in all EU member states. The fashion giant is by then selling online in 40 countries worldwide.
One of the strongest brands is Zara with both physical stores and a big online presence. They recently launched a new category of clothes on Zara.com.
It is not uncommon for fashion brands to try things online first and then bring it in store, if it is popular that is. Zara's latest category on the site is called Ungendered and features gender-neutral clothing.
Don't Go Far Enough
Zara is not the first to try this and the British high-end department store Selfridges launched its Agender line last year, they however featured it both in store and online.
Zara has instead, under the radar, introduced the new category on Zara.com. Even if it didn't take long for the Internet to notice.
There has been a lot of people on social media criticizing the new Ungendered line that features unisex T-shirts, tracksuits and jeans. Complaints stretch from the clothing being ugly to Zara not going far enough in its gender-neutral approach. Hoodies and jeans are already basically unisex said several social commenters and there was also a demand for skirts for everyone.